tailieunhanh - Các nhân tố ảnh hưởng đến ý định sử dụng túi sinh thái khi đi mua sắm của người tiêu dùng tại thành phố Hồ Chí Minh

Mục đích của nghiên cứu này nhằm đánh giá tác động của các nhân tố đến ý định sử dụng túi sinh thái của người tiêu dùng khi mua sắm. Dữ liệu định lượng được thu thập thông qua khảo sát 416 người tiêu dùng tại TPHCM. | Journal of Finance Marketing Vol. 15 Issue 2 2023 ISSN 1859-3690 DOI https ISSN 1859-3690 TẠP CHÍ NGHIÊN CỨU TÀI CHÍNH - MARKETING TRƯỜNG ĐẠI HỌC TÀI CHÍNH MARKETING - MARKETING Journal of Finance Marketing Số 74 - Tháng 04 Năm 2023 JOURNAL OF FINANCE - MARKETING http FACTORS AFFECTING CONSUMERS INTENTION TO USE ECO-BAGS FOR SHOPPING IN HO CHI MINH CITY Du Thi Chung1 Phan Hong Nhi1 University of Finance Marketing 1 ARTICLE INFO ABSTRACT DOI The purpose of this study is to examine the factors that influence the consumers intention of using eco-bags when shopping. A quantitative survey was conducted through a sample of 416 consumers in Ho Chi Minh Received City. To evaluate the measurement model reliability analysis exploratory May 7 2022 factor analysis and confirmed factor analysis were employed. In this study Accepted covariance-based structural equation modeling CB-SEM was adopted to September 21 2022 test the hypotheses and the research model. The results of this work show Published that four factors have positive effects on the intention to use the eco-bags April 25 2023 including Green lifestyle Personal image Attitude towards eco-bags and Expectations for a good life. Moreover the results indicate that the Attitude towards eco-bags is affected by Environmental perception Perception of eco-bag products and Expectations for a good life. From these results some implications are proposed to increase the intention to use eco-bags as follows promoting effective communication activities that emphasize the message that the behavior of using eco-bags can benefit the environment s sustainability and make better lives for the future generations educating Keywords the consumers about environmental perception which can increase the Eco-bags customer knowledge regarding the environmental protection enhancing Environmental perception a better understanding of eco-bag products that generate environmental Green .