tailieunhanh - Social TV viewers’ symbolic parasocial interactions with media characters: A topic modelling analysis of viewers’ comments

These results would suggest that popularity is grounded in reflection and judgement, and on viewers’ connecting the viewing experience with personal experiences. In terms of methodological implications, our innovative methodology, based on viewers’ real-time commenting as they watch TV series, opens up new avenues for research into parasocial behaviour in online environments. |

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