tailieunhanh - Doing Business with Women

Working women have a definite impact on the economy. First of all, they are the primary decision-makers in their households. Seventy- five percent of the time they choose what type of goods and services go into their homes, from clothing to cable TV to insurance policies. | Tài liệu tham khảo - Doing Business with Women Working women have a definite impact on the economy. First of all they are the primary decision-makers in their households. Seventy- five percent of the time they choose what type of goods and services go into their homes from clothing to cable TV to insurance policies. Not only that but they re one of the fastest growing segments of small business today. As of 1999 there were million businesses owned by women in the . employing more than million people and generating more than trillion in sales according to the research institute the National Foundation of Women Business Owners NFWBO . So chances are if you re out doing business you re doing business with a woman entrepreneur. And there are some things to know that can promote success in those arrangements. For example when they re purchasing products or making other decisions women business owners are more likely than men entrepreneurs to seek advice from associates and advisers sometimes lengthening the process. They also place more emphasis on quality service and the reputation of the vendor. If the numbers above aren t reason enough to make you change your business approach to women Sharon G. Hadary executive director of the NFWBO based in Washington . has one more Women are incredibly loyal she explains. They re willing to put all their resources in one place so it s a wonderful opportunity for banks or businesses to cross-sell their products. As part of the NFWBO s initiative to provide knowledge about women business owners and their enterprises worldwide they ve developed more than just numbers on their economic impact. They ve also offered some insight into the unique characteristics of women business owners. Winning Strategies for Doing Business with Women Business Owners Women want to know that a company respects them as businesswomen and understands their point of view. Having women visible in leadership .