tailieunhanh - Brand communication as sustainable business development solution for organic startups in Vietnam

The research "Brand communication as sustainable business development solution for organic startups in Vietnam" represents the consequence of building brand communication in sustainable economic development for organic startup companies in Vietnam. The study first considered the impact of brand communication strategy and activities on sustainable development for businesses, therefore, startups. The objective of the study is to analyze and evaluate the effectiveness and importance of brand communication strategy on the sustainable development of three organic startup companies in Vietnam: Soya Garden, Biophap, and Organica, and finally provide some recommendations for other organic startup businesses in Vietnam. |

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