tailieunhanh - The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly

Under the old rules, the only way to get “published” was to have your press release “picked up” by the media. We’ve come a long way. The Web has turned all kinds of companies, non-profits, and even rock bands and political campaigners into just-in-time and just-right publishers. Organizations – the new publishers – create press releases that deliver useful information directly onto the screens of their buyers. Until recently, nobody ever thought of companies as publishers; newspapers and magazines published the news. But that’s all changing. Self-publishing Web-style has moved into the mainstream and organizations large and small are doing the publishing via press releases. As you are making. | DAVID M EERM AN SCO HENEWJOLESOFPR How to create a press release strategy for reaching buyers directly The New Rules of PR How to create a press release strategy for reaching buyers directly David Meerman Scott 2 2006 by David Meerman Scott Copyright holder is licensing this under the Creative Commons License Attribution . httP licenses by Thank you to Adele Revella instructor for the Effective Marketing Programs seminar from Pragmatic Marketing for listening to my rants on this subject for more than a year. Special thanks to Michelle Manafy Editor of EContent magazine and to Harry Gold Founder Managing Partner of Overdrive Marketing Communications for their help. The cartoon is by the talented Dan Rosandich. To have Dan make a custom cartoon for you contact him at E-book design is by the amazing Doug Eymer. Contact Doug at Please feel free to post this on your blog or email it to whomever you believe would benefit from reading it. THANK you. The New Rules of PR How to create a press release strategy for reaching buyers directly David Meerman Scott 3 The New Rules of Marketing and PR How to use news releases blogs podcasts viral marketing and online media to reach your buyers directly The bestselling book by David Meerman Scott You re not supposed to be able to do what David Meerman Scott is about to tell you in this book. - from the foreword by Robert Scoble managing director of co-author of Naked Conversations and popular blogger at This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition. - Publishers Weekly starred review Most professional marketers and the groups in which they work are on the edge of becoming obsolete so they d better learn how marketing is really going to work in the future. - BNET The Best Worst Business Books