tailieunhanh - Ebook Marketing research: An applied approach – Part 2

Ebook Marketing research: An applied approach – Part 2 presents the following content: Chapter 15 Sampling: final and initial sample size determination; Chapter 16 Survey fieldwork; Chapter 17 Data preparation; Chapter 18 Frequency distribution, cross-tabulation and hypothesis testing; Chapter 19 Analysis of variance and covariance; Chapter 20 Correlation and regression; Chapter 21 Discriminant analysis; Chapter 22 Factor analysis; Chapter 23 Cluster analysis; Chapter 24 Multidimensional scaling and conjoint analysis; Chapter 25 Report preparation and presentation 26 International marketing research; Chapter 27 Business-to-business (b2b) marketing research. |

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