tailieunhanh - Ebook Marketing research (11th edition): Part 1

(BQ) Part 1 book "Marketing research" has contents: Marketing research in practice, the marketing research process, research design and implementation, marketing research on the internet, information from respondents - issues in data collection, attitude measurement,.and other contents. | Find more at Find more at Find more at MARKETING RESEARCH Find more at This page is intentionally left blank Find more at MARKETING RESEARCH ELEVENTH EDITION DAVID A. AAKER E. T. Grether Professor of Marketing and Public Policy University of California, Berkeley V. KUMAR Richard and Susan Lenny Distinguished Chair Professor in Marketing, Director of the Marketing . Program, and Executive Director, Center for Excellence in Brand and Customer Management Georgia State University ROBERT P. LEONE J. Vaughn and Evelyne H. Wilson Chair and Professor of Marketing Neeley School of Business, Texas Christian University GEORGE S. DAY Geoffrey T. Boisi Professor of Marketing, and Director of the Huntsman Center for Global Competition and Innovation Wharton School, University of .