tailieunhanh - Ebook Essentials of marketing research - A hands on orientation (Global edition): Part 1

(BQ) Part 1 book "Essentials of marketing research - A hands on orientation" has contents: Introduction to marketing research; defining the marketing research problem and developing an approach; research design, secondary and syndicated data; qualitative research; survey and observation; experimentation and causal research; measurement and scaling. | Find more at Malhotra This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author. Essentials of Marketing Research:  A Hands-On Orientation For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization and adaptation from the North American version. Global ed ition Global edition Global edition Essentials of   Marketing Research     Hands-On Orientation A  Naresh K. Malhotra Pearson Global Edition 1 28/04/14 7:44 PM Find more at Essentials of Marketing Research A Hands-On Orientation Global Edition Naresh K. Malhotra Georgia Institute of Technology Boston Columbus Indianapolis New York San Francisco  Upper Saddle River Amsterdam Cape Town Dubai London  Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City  Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo 1 4/30/14 8:56 PM Find more at Editor in Chief: Stephanie Wall Head of Learning Asset Acquisition: Laura Dent Acquisitions Editor: Mark Gaffney Senior Acquisitions Editor, Global Editions: Steven Jackson Program Manager Team Lead: Ashley Santora Program Manager: Jennifer M. Collins Editorial Assistant: Daniel Petrino Director of Marketing: Maggie Moylan Executive Marketing Manager: Anne Fahlgren Project Manager Team Lead: Judy Leale Project .

• Marketing - Bán hàng
• Essentials of marketing research
• Marketing research
• Causal research
• Qualitative research
• Syndicated data
• Research design
• Measurement and scaling
• Nature of marketing research
• Planning the research project
• Marketing research essentials
• Management decision making
• Problem definition
• Exploratory research
• Traditional survey research
• Online marketing research
• Qualitative data analysis
• Quantitative data analysis
• Global marketing research
• Applied marketing research
• Marketing research industry
• Research ethics
• Nghiên cứu thị trường
• Social media research
• External marketing environment
• Conduct marketing research
• Quantitative research
• Survey research
• Research results
• Research report
• Managerial decision making
• The marketing research process
• Secondary data
• Literature reviews
• Data collection approaches
• Primary data collection
• Observation research
• Preparing data for quantitative analysis
• Basic data analysis
• Observational research designs
• Causal research designs
• Report preparation
• Frequency distribution
• Hypothesis testing
• Data analysis
• Cross tabulation
• Big data analytics
• Demonstrating causation
• Measurement process
• Measurement scale
• Questionnaire design
• Good questionnaire
• Sampling plan
• Nonsampling errors
• Sample size determination
• Probability samples
• Data processing
• Fundamental data analysis
• Statistical testing
• Statistical significance
• Designing the questionnaire
• Communicating marketing research findings
• Attitude scales
• More powerful statistical methods