tailieunhanh - Lecture International marketing (16th edition) - Chapter 10: Europe, Africa, and the Middle East

What you should learn from Chapter 10: The reasons for economic union, patterns of international cooperation, the evolution of the European Union, evolving patterns of trade as eastern Europe and the former Soviet states embrace free-market systems, strategic implications for marketing in the region, the size and nature of marketing opportunities in the European/African/Middle East regions. |

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