tailieunhanh - Applying Critical Discourse Analysis as a conceptual framework for investigating gender stereotypes in political media discourse

This paper aims to demonstrate how Critical Discourse Analysis (CDA) can be used as a conceptual framework for investigating gender stereotypes in political media discourse. Language and gender studies in media discourse work with a diverse theoretical standpoint underpinning each particular work, and are generally bound by a concern for the reproduction of ideology in language use, which is also one of the aims of CDA. | Kasetsart Journal of Social Sciences 38 2017 136e142 Contents lists available at ScienceDirect Kasetsart Journal of Social Sciences journal homepage http locate kjss Applying Critical Discourse Analysis as a conceptual framework for investigating gender stereotypes in political media discourse Lanchukorn Sriwimon a Pattamawan Jimarkon Zilli b a School of Liberal Arts King Mongkut s University of Technology Thonburi Bangkok 10140 Thailand b The English and Linguistics Department Faculty of Liberal Arts Thammasat University Bangkok 12121 Thailand a r t i c l e i n f o a b s t r a c t Article history This paper aims to demonstrate how Critical Discourse Analysis CDA can be used as a Received 12 November 2015 conceptual framework for investigating gender stereotypes in political media discourse. Received in revised form 18 April 2016 Language and gender studies in media discourse work with a diverse theoretical stand- Accepted 22 April 2016 point underpinning each particular work and are generally bound by a concern for the Available online 27 March 2017 reproduction of ideology in language use which is also one of the aims of CDA. However CDA has previously been criticized for selecting and using only a small number of texts Keywords leading to concerns of representativeness of the texts selected and thus susceptibility to CDA the researcher s bias in text selection for an intended analysis. In this paper we used news gender stereotypes and politics reports with reference to the former Prime Minister Yingluck Shinawatra of Thailand as the language and gender case study to examine how gender stereotypes related to female politicians are linguis- media discourse tically generated in media text. We demonstrate how an abstract concept such as stereotyping can be investigated through systematic linguistic analysis and how such criticisms especially that of representativeness of the texts selected or cherry-picking data can be addressed when conducting a .