tailieunhanh - Thesis sumary: Factors influencing franchisee’s intention to maintain participation in the franchise system in Ho Chi Minh city

Design a theoretical framework of factors influencing the franchisee's intention to maintain participation in the franchise system; determine the significance of the influences of the factors on the franchisee's intention to participation in the franchise system; propose managerial implications to improve the intention to maintain participation in the franchise system and policy implications of franchise operations for the government. | MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HOCHIMINHCITY - TRAN THI TRANG FACTORS INFLUENCING FRANCHISEE S INTENTION TO MAINTAIN PARTICIPATION IN THE FRANCHISE SYSTEM IN HO CHI MINH CITY Major Commercial Economics Code THESIS SUMARY Ho Chi Minh City 2018 The Thesis was completed in University of Economics HCMC Tutors 1. Professor Vo Thanh Thu 2. Ta Thi My Linh Opponent 1 Opponent 2 Opponent 3 The thesis will be protected in front of the Council at At h Date Month Year The thesis can be found at LIST OF RESEARCH PAPERS A. Key research papers relate to the thesis 1. Tran Thi Trang 2016. Factors Influencing Franchisee s Intention to Maintain Participation in the Franchise System Case in Viet Nam. Journal of Science and Technology. No. 8 105 page 108-112. 2. Tran Thi Trang 2016. The effect of commitment and franchising law enforcement on franchisee s intentions to remain in the franchise system. Proceedings of the 5th International conference on emerging challenges partnership enhancement. ISBN 978-604-93-8961-0 page 111-116. 3. Vo Thanh Thu amp Tran Thi Trang 2015. Influence of Quality Relationship and Big Five Factors to Decision of Intention to Maintain Participation in the Franchise System. Journal of Economics Development. . B. Other research papers relate to the thesis 4. Tran Thi Trang 2015. The State Management to Franchise Activities and Recommendations. Review of Finance. No. 611 page 20-22. 5. Vo Thanh Thu Tran Thi Trang amp etc. 2015. Franchising in Ho Chi Minh city - Problems and Solutions to promote development. Research project Department of Science and Technology Ho Chi Minh City . 6. Nguyen Dong Phong Vo Thanh Thu amp Tran Thi Trang 2015. Franchise Business Guide. UEH Publising House. 7. Tran Thi Trang and Vo Thanh Thu 2015. Franchising Problems and recommendation. Proceedings of the 5th International conference on emerging challenges Managing to Success. ISBN 978-604-938-723-4 page 473-480. 8. Tran Thi .