tailieunhanh - The effect of marketing mix on purchase decision of fresh food on consumers in supermarkets system in Quy Nhon city

The study of consumer behavior, especially factors influencing the purchase decision of consumers plays an important role for all businesses. In terms of many factors affecting purchase decision, the research of the effect of marketing mix factors including product, price, place, and promotion are particularly concerned because the results that they bring allow manufacturers to adjust directly on the products so that they best suit the customer's expectations |

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