tailieunhanh - Critical success factors and processed fruit export supply chain improvement of Thai SME to India

This paper aims to explore business key success factors and readiness of Thai small to medium-sized enterprises (SMEs) manufacturing processed fruits to enhance processed fruit export supply chain from Thailand to India market. Business success factors were measured based on three dimensions; organization, technology, and environment. Then the correlation of factors was tested with an attentiveness to India market by using Paired-Sample ttest approach. |