tailieunhanh - Service failures in higher education: A case study of National Economics University

The study investigates the magnitude of service failures and students’ responses to problems in higher education context. The paper begins with literature reviews on service failures and customers’ responses in higher education sector. By using critical incident technique (CIT), the study identifies and classifies common service failures, which lead to student dissatisfaction. A comprehensive list of 29 types of service failures grouped into seven categories was developed for higher education service. |

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