tailieunhanh - Interpretation of shared culture of Baba and Nyonya for tourism linkage of four countries in the ASEAN community

The article presents a comparative study of interpretation types of Baba and Nyonya tourism and evaluates the interpretation results in four countries, (the development of the self-guiding interpretations of Baba and Nyonya tourism that present the shared culture in the four countries and, the results of tests on the effectiveness and satisfaction of volunteers from the development of the self-guiding interpretation of Baba and Nyonya tourism. | Kasetsart Journal of Social Sciences 38 2017 251e258 Contents lists available at ScienceDirect Kasetsart Journal of Social Sciences journal homepage http locate kjss Interpretation of shared culture of Baba and Nyonya for tourism linkage of four countries in the ASEAN community Umaporn Muneenam a Pongbaworn Suwannattachote b Rita Sri Mustikasari c a Research Center for Integrated Ecotourism Management in Southern Thailand Faculty of Environmental Management Prince of Songkla University Songkhla 90112 Thailand b Faculty of Environmental Management Prince of Songkla University Songkhla 90112 Thailand c Dusun Tulung RT 1 RW 1 Desa Taman Martani Kecamatan Kalasan Sleman Yogyakarta 55571 Indonesia a r t i c l e i n f o a b s t r a c t Article history The article presents 1 a comparative study of interpretation types of Baba and Nyonya Received 19 October 2015 tourism and evaluates the interpretation results in four countries 2 the development of Received in revised form 4 August 2016 the self-guiding interpretations of Baba and Nyonya tourism that present the shared cul- Accepted 6 August 2016 ture in the four countries and 3 the results of tests on the effectiveness and satisfaction Available online 31 August 2017 of volunteers from the development of the self-guiding interpretation of Baba and Nyonya tourism. The research methodologies were 1 a field survey of 18 Baba and Nyonya Keywords tourism destinations in the four countriesdPhuket Thailand Penang and Malacca ASEAN community Malaysia Singapore and the north coast of Java Island Indonesiadtogether with in-depth Baba-Nyonya interviews with 20 interpreters and five voluntary tourists and 2 the development of 10 interpretation self-guiding postcards for the interpretation of the shared cultures of Baba and Nyonya for shared culture tourism linkage among the four countries in the ASEAN community. The 10 postcards were tourism tested and the information knowledge of 30 voluntary treatment tourists was .