tailieunhanh - Why you should stop predicting customer churn and start using uplift models
This measure, developed for evaluating customer churn uplift models, extends the maximum profit measure for evaluating customer churn prediction models. While introducing the MPU measure, we describe the generally applicable liftup curve and liftup measure for evaluating uplift models as counterparts of the lift curve and lift measure that are broadly used to evaluate predictive models. |
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