tailieunhanh - Master thesis English linguistics: A multimodal discourse analysis of fast food advertisements in English

Firstly, the study aimed at analyzing discourse features of fast food advertisements in the perspective of multiple modes of communication including both linguistic and non-linguistic symbol resources to achieve the best persuasion effects. Secondly, this study attempted to see how different modes of communication are combined together in the advertisements to achieve the purposes of the fast food corporations. |

TÀI LIỆU LIÊN QUAN
TỪ KHÓA LIÊN QUAN