tailieunhanh - eMarketing Planning: Accountability and eMetrics

The Internet offers companies the opportunity to market goods and services to more customers than ever before. Reaching these customers and developing their loyalty by delivering quality, convenience, price competitiveness, and the right products and services, begins with a solid emarketing plan. Whether you are making the move to emarketing or are already and emarketer, you will need to develop a plan, implement the plan, be accountable for actual results, and utilize metrics that help propel you towards e-business success. Gone are the days when venture capital flowed abundantly to dot-coms with interesting business models. The great dot-com shakeout has put ebusinesses under pressure to perform. Executives. | eMarketing Planning Accountability and eMetrics White Paper sponsored by Embellix Software Copyright 2000 Embellix Software 1 neagi Table of Contents Objectives of this White What is eMarketing eMarketing Plan and Your e-Business Merchant Auction Manufacturer Affiliate Advertising Infomediary Subscription Brokerage Virtual Communities Logistics e-Business Models and eMarketing Preparing the eMarketing Overcoming Writer s Block Templates Getting Through the Circular Process of Writing for Clarity Conciseness and Providing the Right Choosing an Appropriate Planning Time Preparing Revenue What e-Budgets to Include .10 Towards Achieving A Sampling of Conversion Making Comparisons Making Comparisons More About Acquisition Frequency Duration Reach and Combining Data to Create New ROI and eMarketing Plan Test Predict and Measure E-Mail Testing the Predicting Results in Real Measuring Final e-Mail Churn List of List of Contributors .27 About Embellix copyright 2000 Embellix Software i Ctìp rl jht 2000 Embeflix Introduction The Internet offers companies the opportunity to market goods and services to more customers than ever before. Reaching these customers and developing their loyalty by delivering quality convenience price competitiveness and the right products and services begins with a solid emarketing plan. Whether you are making the move to emarketing or are already and emarketer you will need to develop a plan implement the plan be accountable for actual .