tailieunhanh - Kinking contractor supplier commitment in the relationship of customer orientation, channel member and company performance in the construction industry

This study focused solely on the companies in the construction industry and data collection was on a single respondent basis. The findings of this study underline some implication and suggests that construction industry players adopt and emphasise such orientations in order to enhance their performance – operational and customer performance in particular. Future study may explore other industry and how it influenced channel members commitment to enhance company performance. |

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