tailieunhanh - Supply chain strategy as the instrument of marketing on the example of a platform in the global information space

In this article we’ll attempt to evaluate supply chain strategy of company on the basis of open and available information on the example of on-line platform YouTube. On the example of successful company owners (YouTube channels), we’ll find correlation between metrics characterizing supply chain strategy and influence on results of activity - product monetization (video clips) and will define the most valuable ones. Supply chain strategy in this article is shown in new not investigated before format: as the controlling mechanism on platform. Based on research we found that upon the change of metrics characterizing supply chain strategy company revenue varies. |

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