tailieunhanh - Ebook Strategic Management (2nd edition): Part 1

Ebook Strategic Management (2nd edition): Part 1 presents the following content: Strategic management and its context; Corporate strategy. Please refer to the documentation for more details. | Strategic Management Strategic Management Philip Sadler First published in 1993 authors James C Craig and Robert M Grant Second edition published in Great Britain and the United States in 2003 by Kogan Page Limited author Philip Sadler Apart from any fair dealing for the purposes of research or private study or criticism or review as permitted under the Copyright Designs and Patents Act 1988 this publication may only be reproduced stored or transmitted in any form or by any means with the prior permission in writing of the publishers or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses 120 Pentonville Road 22883 Quicksilver Drive London N1 9JN Sterling VA 20166 2012 UK USA James C Craig and Robert M Grant 1993 Philip Sadler 2003 The right of Philip Sadler to be identified as the author of this work has been asserted by him in accordance with the Copyright Designs and Patents Act 1988. ISBN 0 7494 3938 6 British Library Cataloguing in Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Sadler Philip 1930- Strategic management Philip Sadler. 2nd ed. p. cm. MBA masterclass series Rev. ed. of Strategic management James C. Craig. 1st ed. 1993. Includes bibliographical references and index. ISBN 0-7494-3938-6 1. Strategic planning. I. Title. II. Series. 2003 012 dc21 2002154764 Typeset by Saxon Graphics Ltd Derby Printed and bound in Great Britain by Biddles Ltd Guildford and King s Lynn Contents The series editor ix Introduction 1 Part 1 Strategic management and its context 7 1 Introduction to strategic management 9 The elements of strategy 9 Corporate and competitive strategy 13 Schools of thought in strategic management 15 Summary 24 2 The environmental context