tailieunhanh - Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 14 - Robert M. Grant

Chapter 14 - Global strategies and the multinational corporation. This chapter presents the following content: Implications of international competition for industry analysis, analyzing competitive advantage within an international context, applying the framework, multinational strategies: globalization versus national differentiation, strategy and organization of the multinational corporation. | Global Global Strategies Strategies and and the the Multinational Multinational Corporation Corporation OUTLINE Implications of International Competition for Industry Analysis Analyzing Competitive Advantage within an International Context Applying the Framework 1 International location of production 2 Foreign market entry strategies Multinational Strategies Globalization versus National Differentiation Strategy and Organization of the Multinational Corporation The The Internationalization Internationalization Process Process HIGH International Global Industries Industries --aerospace --automobiles --military hardware --oil International Trade --diamond mining --semiconductors --agriculture --consumer electronics Domestic Multinational Industries Multidomestic --railroads Industries --laundries dry cleaning --investment banking --hairdressing --hotels LO W --milk --consulting LOW Foreign Direct Investment HIGH The The Automobile Automobile Goes Goes Global Global The The GM GM Pontiac Pontiac Le Le Mans Mans Design Germany by Opel Brakes France . Sheetsteel Japan S. Korea Stamping of body parts S. Korea Tires S. Korea Engines liter S. Korea Windshield S. Korea liter Australia Battery S. Korea Fuel injection . Wiring harness S. Korea Fuel pump . Radio Singapore Transmission Canada amp . Assembly S. Korea Rear axle . Marketing amp Steering . distribution N. America Implications Implications ofof Internationalization Internationalization for for Industry Industry Analysis Analysis INDUSTRY STRUCTURE Lower entry barriers around national markets Increased industry rivalry --- lower seller concentration --- greater diversity of competitors Increased buyer power wider choice for dealers amp consumers COMPETITION Increased intensity of competition PROFITABILITY Other things remaining equal internationalization tends to reduce an industry s margins amp rate of return on capital Competitive CompetitiveAdvantage Advantagewithin within an an .