tailieunhanh - Facebook for business

Document "Facebook for business" give you the knowledge the current campaign structure has two levels, introducing the new campaign structure, key benefits of the new campaign structure, existing ads will not be affected, new campaigns will fully leverage the new structure,. | facebook for business New Campaign Structure Pre-rollout client training Global rollout begins March 4th 2014 On March 4th 2014 we will begin rolling out a new campaign structure across all client-facing ad interfaces including the Ads Create Tool Ads Manager Power Editor -- and third-party ad interfaces built by PMDs FBX partners and mobile measurement partners. Current New Level 3 I X j Campaign Ad Set Ad 2 The current campaign structure has two levels As a result marketers create multiple campaigns to - Reach multiple audience segments with different objectives - A B test multiple creative - Run several schedules or flights Level 2 Campaign One campaign can have multiple ads Level 1 Ad Contain one or more ads Control the budget and schedule for each campaign Activate or pause campaigns and it will apply to all ads Define creative audience and bidding for each ad Create multiple ads so our system can optimize creative Activate or pause ads