tailieunhanh - Research of personalisation in online shopping: Literature review and research model

The paper "Research of personalisation in online shopping: Literature review and research model" studies personalisation at scale in the field of ecommerce, which has changed constantly in recent years due to the advancement of technology. The main purpose of this research was to explore the attitudes of five personality traits toward proactive and reactive mechanisms of personalisation in the field of online shopping. |

TỪ KHÓA LIÊN QUAN