tailieunhanh - Ebook Marketing management (13th ed): Part 2

Ebook Marketing management (13th ed): Part 2 includes contents: Chapter 12 - Setting product strategy; Chapter 13 - Designing and managing services; Chapter 14 - Developing pricing strategies and programs; Chapter 15 - Designing and managing integrated marketing channels; Chapter 16 - Managing retailing, wholesaling, and logistics; Chapter 17 - Designing and managing integrated marketing communications; Chapter 18 - Managing mass communications; advertising, sales promotions, events, and public relations; Chapter 19 - Managing personal communications - direct and interactive marketing and personal selling; Chapter 20 - Introducing new market offerings; Chapter 21 - Tapping into global markets; Chapter 22 - Managing a holistic marketing organization. |

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