tailieunhanh - Factors affecting customers - online repurchase intention in Binh Dinh province

The results show that four factors positively affect repurchase intention, including perceived usefulness, trust, perceived value, and enjoyment. The results implies that it is necessary to design websites that that are informative, useful, and entertaining. In addition, suppliers need to gain and retain customer trust, thereby maintaining a steady stream of revenue from loyal customers and enhancing business efficiency. |