tailieunhanh - The importance of servicescape and social interaction to customer’s service experience in service setting

This study discusses about impacts of dimensions of servicescape on social interaction experiences in service environment. The impacts of servicescape and social interaction on service experience, satisfaction and loyalty are also characterized. Author’s major purposes are to raise propositions and postulate a better holistic framework about relation between servicescape and social interaction and their effects on customer’s service experiences, satisfaction and loyalty |

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