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Microsoft Dynamics Cloud Partner Profitability Guide

Microsoft Dynamics Cloud Partner Profitability Guide – First Edition, March 2011 Microsoft Corporation Copyright 2011 by Microsoft Corporation Smashwords Edition | Microsoft Dynamics Cloud Partner Profitability Guide - First Edition March 2011 Microsoft Corporation Copyright 2011 by Microsoft Corporation Smashwords Edition Microsoft Dynamics Cloud Partner Profitability Guide March 2011 Table of Contents Executive Summary.4 Market Perception.8 Customer Motivations.8 Customer Perceptions by Segment.9 Partner Types.10 Generating Revenue with the Cloud.12 Traditional Sources of Revenue.12 New Sources.13 Impact on Profit and Loss Statement.14 Total Subscription Price.14 Average Deal Size.14 Customer Acquisition Costs COGS.15 Hosting Costs.15 Higher Volume of Customer.15 Acquisition.15 Deployment Costs.16 Churn Rate.16 Customer Lifecycle Management.16 Summary Profit and Loss Statements.18 Profit Loss Summary for Microsoft Dynamics.19 Execution Planning Business Management.24 Overview.24 Primary Considerations.24 Execution Roadmap Financial Planning.27 Overview.27 Primary Considerations.28 Execution Roadmap Marketing.28 Overview.28 Primary Considerations.29 Execution Roadmap Sales.31 Overview.31 Primary Considerations.31 Execution Roadmap Delivery.34 Overview.34 Conclusion.36 Acknowledgements.38 Sample Profit and Loss Statements.40 Example 1 Dynamics CRM Enterprise.42 Example 2 Dynamics CRM Mid-Market.44 Example 3 Dynamics CRM Small Business .46 Lower Mid-Market.46 Example 4 Dynamics ERP Enterprise.48 Example 5 Dynamics ERP Mid-Market.50 Example 6 Dynamics ERP Small Business .52 Lower .