"advertising works" trang 7 - tải miễn phí từ tailieunhanh
Highly attractive models in advertising: What causes negative affect?

Highly attractive models in advertising: What causes negative affect?
15    88    0
Summary of Doctoral thesis: Impact of logo and brand name in advertising message on brand awareness of consumers: Empirical research in banking secrtor

Summary of Doctoral thesis: Impact of logo and brand name in advertising message on brand awareness of consumers: Empirical research in banking secrtor
0    70    0
KPIs for Advertising

KPIs for Advertising
2    62    0
The role of advertising and promotions in enhancing brand credibility and customers’ using intention

The role of advertising and promotions in enhancing brand credibility and customers’ using intention
7    83    0
Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication

Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication
42    92    0
Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
36    93    0
Lecture Advertising and promotion (2/e) – Chapter 4: The communication process

Lecture Advertising and promotion (2/e) – Chapter 4: The communication process
51    72    0
Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer
57    103    0
Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database
40    120    0
Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC
43    94    0
Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program
47    96    0
Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution

Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution
53    103    1
Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy
62    85    0
Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options
61    104    0
Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication

Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication
25    101    0
Lecture Advertising and promotion (2/e) – Chapter 14: Interactive marketing

Lecture Advertising and promotion (2/e) – Chapter 14: Interactive marketing
38    74    0
Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
43    117    0
Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling

Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling
37    76    0
The awareness of environmentally friendly products: The impact of green advertising and green brand image

The awareness of environmentally friendly products: The impact of green advertising and green brand image
8    85    1
Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication

Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication
42    87    3