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Internet Strategies Best Practices for Marketing, Communications, and Fundraising Success

When my friend Mike Johnston asked me to write the foreword for this book, I was happy to help. After all, it was his firm Hewitt & Johnston Consulting (now HJC New Media) that got The NonProfit Times up and running on the Web many years ago. When I started to read the manuscript, I couldn’t get an old Monty Python routine out of my head. In a scene titled “The Miracle of Life” in the classic comedy movie The Meaning Of Life, the doctors helping to deliver a baby were impressed with “the machine that goes ping!” Of course, none of them knew what it actually did,. | NONPROflT INTERNEV STRATEGIES I J Best Practices for V - Marketing Communications I I and Fundraising Ted Hart James M. Greenfield Michael Johnston Internet Strategies Best Practices for Marketing Communications and Fundraising Success TED HART JAMES M. GREENFIELD MICHAEL JOHNSTON WILEY John Wiley Sons Inc. This book is printed on acid-free paper. @ Copyright 2005 by John Wiley Sons Inc. Hoboken New Jersey. All rights reserved. Published simultaneously in Canada No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic mechanical photocopying recording scanning or otherwise except as permitted under Section 107 or 108 of the 1976 United States Copyright Act without either the prior written permission of the Publisher or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center Inc. 222 Rosewood Drive Danvers MA 01923 978-750-8400 fax 978-646-8600 or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department John Wiley Sons Inc. 111 River Street Hoboken NJ 07030 201-748-6011 fax 201-748-6008. Limit of Liability Disclaimer of Warranty While the publisher and author have used their best efforts in preparing this book they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages including but not limited to special incidental consequential or other damages. For general information on our other products and .