tailieunhanh - Internet service providers’ pricing strategies for loyal customers

In this paper, we investigate the impacts of user behaviour – user loyalty in particular – on pricing strategies of Internet Service Providers (ISPs) for a profitable yet sustainable Internet access marketplace. First, we propose a realistic user loyalty model, the price difference dependent loyalty model, which is based on empirical evidences from ISPs in different countries in the world. | Internet service providers’ pricing strategies for loyal customers