tailieunhanh - Nonprofit internet strategies phần 8

Internet đóng một vai trò giá trị gia tăng thậm chí còn lớn hơn liên quan đến quản lý. Một công ty rộng rãi, đủ để làm cho một đầu tư trong một tổ chức xứng đáng có một chương trình quản lý bằng gây hấn và hiệu quả tổ chức được hiển thị trong khi yêu cầu và thực hiện món quà. | 238 INSTITUTIONAL SUPPORT Plan for Stewardship before Solicitation The Internet plays an even greater added-value role concerning stewardship. A corporation generous enough to make an investment in an institution deserves a stewardship program equal to the aggressiveness and effectiveness the organization displayed while soliciting and realizing the gift. Fortunately the capacity to provide comprehensive stewardship reports to donors is unparalleled in fundraising history. For example an organization can efficiently provide corporate funders with monthly summaries of campaign progress program successes and other reinforcing documentation. Ongoing personalized and customized communication allows the corporate donor to be engaged in a dialogue that can lead to the next funding opportunity. While the Internet s access and communication tools allow for effective quick and easy exchanges of ideas and an opportunity for an institution to set itself apart from the competition stewardship is a strategy yet untilled by many funded charities. Finding Foundation Information Although the 1990s represents the strongest period of foundation support in history more and more foundations are narrowing the focus of their funding and looking for ways to create greater impact with their dollars therefore increasing challenges to charities. The Internet creates an illusion that readily available information about a foundation s guidelines and application procedures are all that you need to secure a grant. It is important to note that the fastest growing sector of foundations is family foundations and charitable gift funds. In many ways these types of foundations require a strategy more aligned to personal individual giving than large grant guidelines and applications. More information about foundations is available online today than ever before. RESEARCHING CORPORATIONS It represents just 5 percent of all charitable giving but corporate giving is easier to research on the Internet than