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MARKETING RESEARCH PART 15

Basic Data Analysis: Descriptive Statistics. Coding Data and the Data Code Book • Data entry refers to the creation of a computer file that holds the raw data taken from all of the questionnaires deemed suitable for analysis • Data coding refers to the identification of codes that pertain to the possible responses for each question on the questionnaire | Basic Data Analysis Descriptive Statistics Coding Data and the Data Code Book Data entry refers to the creation of a computer file that holds the raw data taken from all of the questionnaires deemed suitable for analysis Data coding refers to the identification of codes that pertain to the possible responses for each question on the questionnaire Data code book identifies all of the variable names and code numbers associated with each possible response to each question that makes up the data set 3 Ch .