Đang chuẩn bị liên kết để tải về tài liệu:
Lecture Marketing management: Chapter 1 - Phillip Kotler, Kevin Lane Keller
Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to often-complex challenges amid profound changes in the 21st century marketing environment. In this lecture, we describe how top marketers balance discipline and imagination to address these new marketing realities. In the first chapter, we lay the foundation by reviewing important marketing concepts, tools, frameworks, and issues. |