tailieunhanh - Lecture Global marketing management (7th edition): Chapter 1 - Masaaki Kotabe, Kristiaan Helsen

Chapter "globalization imperative", in this chapter, the following content will be discussed: Why global marketing is imperative, globalization of markets: convergence and divergence, evolution of global marketing, appendix: theories of international trade and the multinational enterprise. | Chapter 1 PowerPoint Globalization Imperative Chapter Overview Why Global Marketing is Imperative Globalization of Markets: Convergence and Divergence Evolution of Global Marketing Appendix: Theories of International Trade and the Multinational Enterprise Chapter 1 Copyright © 2017 John Wiley & Sons, Inc. Introduction Products have been traded across borders throughout recorded civilization, extending back beyond the Silk Road that once connected East with West from Xian (China) to Rome (Italy). Total world merchandise trade volume grew from $6 trillion in 2000 to $ trillion in 2008. Despite the sharp drop of world merchandise exports down to $ trillion in 2009, total merchandise trade volume bounced back to US$ trillion in 2010 and grew steadily to US$19 trillion in 2014—a growth of 52% over the last 5 years. Chapter 1 Copyright © 2017 John Wiley & Sons, Inc. Introduction Big Emerging Markets (BEMs): In the next ten to twenty years, BEMs such as the CEA (China, HK area, Taiwan), India, CIS (Russia, Central Asia, Caucasus states), S. Korea, Mexico, Brazil, Argentina, S. Africa, Central Europe region, Turkey, and ASEAN (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam) will provide many opportunities in global business. Chapter 1 Copyright © 2017 John Wiley & Sons, Inc. 1. Why Global Marketing is Imperative Saturation of domestic markets: Domestic-market saturation in the industrialized parts of the world and marketing opportunities overseas are evident in global marketing. Emerging markets Unfavorable domestic economy Global competition: Competition around the world and proliferation of the Internet have been on the rise and are now intensifying. Chapter 1 Copyright © 2017 John Wiley & Sons, Inc. 1. Why Global Marketing is Imperative Global cooperation: Global competition brings global cooperation. Internet revolution: The Internet and electronic commerce (e-commerce) are | Chapter 1 PowerPoint Globalization Imperative Chapter Overview Why Global Marketing is Imperative Globalization of Markets: Convergence and Divergence Evolution of Global Marketing Appendix: Theories of International Trade and the Multinational Enterprise Chapter 1 Copyright © 2017 John Wiley & Sons, Inc. Introduction Products have been traded across borders throughout recorded civilization, extending back beyond the Silk Road that once connected East with West from Xian (China) to Rome (Italy). Total world merchandise trade volume grew from $6 trillion in 2000 to $ trillion in 2008. Despite the sharp drop of world merchandise exports down to $ trillion in 2009, total merchandise trade volume bounced back to US$ trillion in 2010 and grew steadily to US$19 trillion in 2014—a growth of 52% over the last 5 years. Chapter 1 Copyright © 2017 John Wiley & Sons, Inc. Introduction Big Emerging Markets (BEMs): In the next ten to twenty years, BEMs such as the .