tailieunhanh - Lecture Dalrymple's sales management: Concepts and cases – Chapter 1: Introduction to selling and sales management

Chapter 1 - Introduction to selling and sales management. This chapter presents the following content: Positions of personal selling and sales management in the marketing mix, marketplace changes and selling consequences, contrasting transactional and solutions selling models, traditional buyer-seller interface versus a team interface,. | Lecture Dalrymple's sales management: Concepts and cases – Chapter 1: Introduction to selling and sales management