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Lecture Business and administrative communication (11th edition): Chapter 5 - Kitty O. Locker, Donna S. Kienzler

Chapter 5 - Planning, composing, and revising. After studying this chapter, you will know: Activities involved in the composing process, and how to use these activities to your advantage; guidelines for effective word choice, sentence constructions, and paragraph organization; techniques to revise, edit, and proofread your communications. | Chapter 5 Planning, Composing, and Revising Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 5 Learning Objectives LO 5-1 Activities involved in the composing process, and how to use these activities to your advantage LO 5-2 Guidelines for effective word choice, sentence constructions, and paragraph organization LO 5-3 Techniques to revise, edit, and proofread your communications No single writing process works for all writers all of the time. However, good writers and poor writers seems to use different processes. Good writers are more likely to do these things. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Ways Good Writers Write Revise first drafts Write regularly Break big jobs into small chunks Focus on purpose, audience Choose from several different strategies Use rules flexibly Finish a draft before editing text Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script | Chapter 5 Planning, Composing, and Revising Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 5 Learning Objectives LO 5-1 Activities involved in the composing process, and how to use these activities to your advantage LO 5-2 Guidelines for effective word choice, sentence constructions, and paragraph organization LO 5-3 Techniques to revise, edit, and proofread your communications No single writing process works for all writers all of the time. However, good writers and poor writers seems to use different processes. Good writers are more likely to do these things. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Ways Good Writers Write Revise first drafts Write regularly Break big jobs into small chunks Focus on purpose, audience Choose from several different strategies Use rules flexibly Finish a draft before editing text Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Four Basic Composing Activities Plan – analyze, gather Write – transform ideas into words Revise – evaluate, get feedback, change Edit – correct grammar, typos Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- More About Composing Activities Don’t have to do in 1-2-3 order Don’t have to finish one to start another Don’t have to use all activities for every message Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Brainstorm, Plan, and Organize When content isn’t obvious— Brainstorm Free write Cluster Talk to audiences Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Writing Good Business and Administrative Documents Closer to conversation Varies by audience Contains easy-to-read words, sentences, and paragraphs Attention to visual impact Less formal than academic writing (except reports) Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- .