tailieunhanh - Lecture Business and administrative communication (11th edition): Chapter 9 - Kitty O. Locker, Donna S. Kienzler

Chapter 9 - Sharing informative and positive messages with appropriate technology. After studying this chapter, you will know: What the purposes of informative and positive messages are, what kinds of newer communication hardware are entering offices, when and how to use common business media effectively, how to organize informative and positive messages, how to compose some of the common varieties of informative and positive messages. | Chapter 9 Sharing Informative and Positive Messages with Appropriate Technology Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Informative and Positive Messages Informative message - receiver’s reaction neutral Positive message - receiver’s reaction positive Neither message immediately asks receiver to do anything Good news! Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Primary Purposes To give information or good news to audience To have receiver view information positively Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Secondary Purposes To build good image of sender To build good image of sender’s organization To build good relationship between sender and receiver To deemphasize any negative elements To eliminate future messages on same subject Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Communication Hardware These tools . | Chapter 9 Sharing Informative and Positive Messages with Appropriate Technology Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Informative and Positive Messages Informative message - receiver’s reaction neutral Positive message - receiver’s reaction positive Neither message immediately asks receiver to do anything Good news! Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Primary Purposes To give information or good news to audience To have receiver view information positively Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Secondary Purposes To build good image of sender To build good image of sender’s organization To build good relationship between sender and receiver To deemphasize any negative elements To eliminate future messages on same subject Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Communication Hardware These tools help improve productivity in the workplace Smartphones Portable media players Tablets Videoconferences Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Information Overload Employees are bombarded with junk mail, sales calls, spam, and other ads Even routine communications are becoming overwhelming WARNING: Protect your communication reputation! Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Common Media: Face-to-Face Contact Use face-to-face contact to Visit a colleague Build a business relationship Save multiple calls or e-mails Engage in dialogue or negotiation Acquire something immediately Avoid leaving a paper trail Increase visual and aural cues Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Common Media: Phone Calls Use phone calls to Convey appropriate tone Save multiple phone calls or e-mails Acquire something immediately Avoid leaving a paper trail Multimedia .