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Lectur Introduction to information systems: Supporting and transforming business – Chapter 9

Chapter 9 social computing. This chapter presents the following content: Describe six Web 2,0 tools and two major types of Web 2,0 sites, describe the benefits and risks of social commerce to companies, identify the methods used for shopping socially, discuss innovative ways to use social networking sites for advertising and market research. | 16-10-10 INFORMATION SYSTEMS Supporting and Transforming Business Fourth Canadian Edition RAINER • PRINCE • SPLETTSTOESSER • SÁNCHEZ-RODRÍGUEZ CHAPTER 9 Social Computing CHAPTER OUTLINE 9.1 Web 2.0 9.2 Fundamentals of Social Computing in Business 9.3 Social Computing in Business: Shopping 9.4 Social Computing in Business: Marketing 9.5 Social Computing in Business: Customer Relationship Management 9.6 Social Computing in Business: Human Resource Management 1 16-10-10 LEARNING OBJECTIVES 1.  Describe five Web 2.0 tools and three major types of Web 2.0 sites. 2.  Describe the benefits and risks of social commerce to companies. 3.  Identify the methods used for shopping socially. 4.  Discuss innovative ways to use social networking sites for advertising and market research. 5.  Describe how social computing improves customer service. 6.  Discuss different ways in which human resource managers make use of social computing. OPENING CASE 9.1: DISAPPEARING IMAGES The Problems: •  Snapchat provides users with “disappearing image” services so cannot earn revenue from customer behaviour data •  Individuals may not want to use permanent photostoring sites since indiscriminate use of photos could affect future jobs OPENING CASE 9.1: DISAPPEARING IMAGES The Solutions •  Snapchat is experimenting with a variety of revenue-earning strategies by having organizations such as video-game companies, advertise •  Snapchat is also starting to offer services where the user can select longer storage times for their photos, so users can either have the “disappearing images” or stored images 2 16-10-10 OPENING CASE 9.1: DISAPPEARING IMAGES Questions: 1. Describe the advantages and disadvantages of Snapchat to its users. Provide specific examples of both to support your answer. 2. Do you think that Snapchat can become profitable (i.e. survive) in the marketplace? Why or why not? Support your answer with specific examples. 9.1 WEB 2.0 Web 2.0 Is a loose collection of information