tailieunhanh - Lectur Introduction to information systems: Supporting and transforming business – Chapter 7

Chapter 7 e-business and e-commerce. This chapter presents the following content: Describe the six common types of electronic commerce; describe the various online services of business-to-consumer (B2C) commerce, providing specific examples of each; describe the three business models for business-to-business electronic commerce; identify the ethical and legal issues related to electronic commerce, along with examples. | 16-10-10 INFORMATION SYSTEMS Supporting and Transforming Business Fourth Canadian Edition RAINER • PRINCE • SPLETTSTOESSER • SÁNCHEZ-RODRÍGUEZ CHAPTER 7 E-Business and E-Commerce CHAPTER OUTLINE Overview of E-Business & E-Commerce Business-to-Consumer (B2C) Electronic Commerce Business-to-Business (B2B) Electronic Commerce Ethical and Legal Issues in E-Business 1 16-10-10 LEARNING OBJECTIVES 1.  Describe the six common types of electronic commerce. 2.  Discuss the various online services of businessto-consumer (B2C) electronic commerce, providing specific examples of each. 3.  Describe the three business models for businessto-business (B2B) electronic commerce. 4.  Identify the ethical and legal issues relating to electronic commerce, providing examples. CASE THE OMNI-CHANNEL STRATEGY TO COMPETE WITH AMAZON The Problem has become the largest Internet retailer in Canada. Traditional retailers are struggling to compete for online sales. Amazon offers low-cost delivery and multiple delivery options, at more competitive prices than Canadian retailers, making it difficult for them to also compete on delivery. CASE THE OMNI-CHANNEL STRATEGY TO COMPETE WITH AMAZON The Solutions Multiple delivery and pick-up models are being tested by many stores for their online sales •  Lockers that are PIN-protected •  Grab-and-go groceries •  Pick up at stores with home delivery of larger items 2 16-10-10 CASE THE OMNI-CHANNEL STRATEGY TO COMPETE WITH AMAZON Questions 1.  Why is an “omni-channel” strategy such an important component of retailers’ missions today? 2.  Describe the problems retailers face in implementing a grab-and-go strategy. 3.  Identify some strategies that Amazon could employ to counter the grab-and-go strategy from traditional bricks-and-mortar retailers. OVERVIEW OF E-BUSINESS AND ECOMMERCE •  •  •  •  •  •  Definitions and Concepts Types of E-Commerce E-Commerce and Search Major E-Commerce .

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