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Lecture Operations management (6th Edition): Chapter 2 - R. Dan Reid, Nada R. Sanders
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Lecture Operations management (6th Edition): Chapter 2 - R. Dan Reid, Nada R. Sanders
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In this chapter: List several ways that business organizations compete, name several reasons that business organizations fail, define the terms mission and strategy and explain why they are important,. | Chapter 2 - Operations Strategy and Competitiveness Operations Management 6th Edition R. Dan Reid & Nada R. Sanders Copyright © 2016 John Wiley & Sons, Inc. Learning Objectives Explain the role of operations strategy in the organization. Explain how a business strategy is developed. Describe how an operations strategy is developed. Explain the strategic role of technology. Define productivity and identify productivity measures. The Role of Operations Strategy Provides a plan that makes best use of resources and: Specifies the policies and plans for using organizational resources Supports Business Strategy - an organizations long range plan (see graph on next slide) Business/Functional Strategy Importance of Operations Strategy Essential differences between operational efficiency and strategy: Operational efficiency is performing tasks well, or better than competitors Strategy is a plan for competing in the marketplace Operations strategy ensures all . | Chapter 2 - Operations Strategy and Competitiveness Operations Management 6th Edition R. Dan Reid & Nada R. Sanders Copyright © 2016 John Wiley & Sons, Inc. Learning Objectives Explain the role of operations strategy in the organization. Explain how a business strategy is developed. Describe how an operations strategy is developed. Explain the strategic role of technology. Define productivity and identify productivity measures. The Role of Operations Strategy Provides a plan that makes best use of resources and: Specifies the policies and plans for using organizational resources Supports Business Strategy - an organizations long range plan (see graph on next slide) Business/Functional Strategy Importance of Operations Strategy Essential differences between operational efficiency and strategy: Operational efficiency is performing tasks well, or better than competitors Strategy is a plan for competing in the marketplace Operations strategy ensures all tasks performed are the right tasks Developing a Business Strategy Consider these three critical factors in developing a business strategy: What is the business goal? (mission) Does company understand the market? (environmental scanning) What are the company strengths? (core competencies) A more detailed explanation of what goes into a business strategy can be found on page 31 of your textbook. Core Competencies Creating the Business Strategy Examples of Key Factors Mission: Dell Computer – “to be the most successful computer company in the world” Environmental Scanning: political trends, social trends, economic trends, market place trends, global trends Core Competencies: strength of workers, modern facilities, market understanding, best technologies, financial abilities, logistics Developing an Operations Strategy Operations Strategy: Is a plan for the design and management of operations functions Is developed after the business strategy Focuses
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Lecture Operations management (6th Edition): Chapter 1 - R. Dan Reid, Nada R. Sanders
Lecture Operations management (6th Edition): Chapter 1 - R. Dan Reid, Nada R. Sanders
Lecture Operations management (6th Edition): Chapter 2 - R. Dan Reid, Nada R. Sanders
Lecture Operations management (6th Edition): Chapter 3 - R. Dan Reid, Nada R. Sanders
Lecture Operations management (6th Edition): Chapter 4 - R. Dan Reid, Nada R. Sanders
Lecture Operations management (6th Edition): Chapter 5 - R. Dan Reid, Nada R. Sanders
Lecture Operations management (6th Edition): Chapter 6 - R. Dan Reid, Nada R. Sanders
Lecture Operations management (6th Edition): Chapter 7 - R. Dan Reid, Nada R. Sanders
Lecture Operations management (6th Edition): Chapter 8 - R. Dan Reid, Nada R. Sanders
Lecture Operations management (6th Edition): Chapter 9 - R. Dan Reid, Nada R. Sanders
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