tailieunhanh - Lecture Operations management (6th Edition): Chapter 3 - R. Dan Reid, Nada R. Sanders

In this chapter, students will be able to understand: List features common to all forecasts, explain why forecasts are generally wrong, list elements of a good forecast, outline the steps in the forecasting process,. | Chapter 3 - Product Design & Process Selection 1 Operations Management 6th Edition R. Dan Reid & Nada R. Sanders 1 Copyright © 2016 John Wiley & Sons, Inc. Learning Objectives 2 Define product design and explain its strategic impact on organizations Describe steps to develop a product design Use break-even analysis as a tool in deciding between alternative products Identify different types of processes and explain their characteristics 2 Copyright © 2016 John Wiley & Sons, Inc. Learning Objectives – cont’d 3 Understand how to use a process flowchart Understand how to use process performance metrics Understand the link between product design and process selection Understand current technological advancements and how they impact process and product design Understand issues of designing service operations 3 Copyright © 2016 John Wiley & Sons, Inc. Product Design & Process Selection 4 Product Design – the process of defining all of the company’s product characteristics Product design must | Chapter 3 - Product Design & Process Selection 1 Operations Management 6th Edition R. Dan Reid & Nada R. Sanders 1 Copyright © 2016 John Wiley & Sons, Inc. Learning Objectives 2 Define product design and explain its strategic impact on organizations Describe steps to develop a product design Use break-even analysis as a tool in deciding between alternative products Identify different types of processes and explain their characteristics 2 Copyright © 2016 John Wiley & Sons, Inc. Learning Objectives – cont’d 3 Understand how to use a process flowchart Understand how to use process performance metrics Understand the link between product design and process selection Understand current technological advancements and how they impact process and product design Understand issues of designing service operations 3 Copyright © 2016 John Wiley & Sons, Inc. Product Design & Process Selection 4 Product Design – the process of defining all of the company’s product characteristics Product design must support product manufacturability (the ease with which a product can be made) Product design defines a product’s characteristics of: appearance, materials, dimensions, tolerances, and performance standards Process Selection – the development of the process necessary to produce the designed product. Design of Services versus Goods 5 Service design is unique in that both the service and the entire service concept are being designed Must define both the service and concept Physical elements, aesthetic & psychological benefits . promptness, friendliness, ambiance Product and service design must match the needs and preferences of the targeted customer group 5 Copyright © 2016 John Wiley & Sons, Inc. The Product Design Process 6 Idea development: all products begin with an idea whether from: customers, competitors or suppliers Benchmarking: studying “best-in-class” companies and comparing to your company’s performance Reverse engineering: process of disassembling a product to analyze its

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