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Ebook Key Concepts in Communication and Cultural Student

This series of books on different aspects of communication is designed to meet the needs of the growing number of students coming to study this subject for the first time. The authors are experienced teachers or lecturers who are committed to bridging the gap between the huge body of research available to the more advanced student, and what new students actually need to get them started on their studies. | KEY CONCEPTS IN COMMUNICATION AND CULTURAL STUDIES Second Edition STUDIES IN CULTURE AND COMMUNICATION General Editor: John Fiske Introduction to Communication Studies John Fiske Understanding News John Hartley Case Studies and Projects in Communication Neil McKeown An Introduction to Language and Society Martin Montgomery Understanding Radio Andrew Crisell Popular Culture: The Metropolitan Experience Iain Chambers On Video Roy Armes Film as Social Practice Graeme Turner Television Drama: Agency, Audience and Myth John Tulloch Understanding Television Edited by Andrew Goodwin and Garry Whannel A Primer for Daily Life Susan Willis Communications and the ‘Third World’ Geoffrey Reeves Advertising as Communication Gillian Dyer The Ideological Octopus: An Exploration of Television and its Audience Justin Lewis Textual Poachers: Television Fans and Participatory Culture Henry Jenkins KEY CONCEPTS IN COMMUNICATION AND CULTURAL STUDIES Second Edition Tim O’Sullivan, John Hartley, Danny Saunders, Martin Montgomery and John Fiske London and New York Second edition first published 1994 by Routledge 11 New Fetter Lane, London EC4P 4EE Simultaneously published in the USA and Canada by Routledge 29 West 35th Street, New York, NY 10001 Routledge is an imprint of the Taylor & Francis Group This edition published in the Taylor & Francis e-Library, 2006. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” © 1994 Tim O’Sullivan, John Hartley, Danny Saunders, Martin Montgomery and John Fiske All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. British Library Cataloguing in Publication Data A catalogue record for .