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Ebook Marketing research (8th edition): Part 2

(BQ) Part 2 book "Marketing research" has contents: Selecting the sample, determining the size of a sample, dealing with fieldwork and data quality issues, implementing basic differences tests, making use of associations tests, understanding regression analysis basics, the research report,.and other contents. | www.downloadslide.com 9 Selecting the Sample LEARNING OBJECTIVES InSites Consulting In this chapter you will learn: INNOVATION IS OUR LIFE- 9-1 Basic concepts involved with samples and sampling BLOOD. From the start of InSites 9-2 The reasons for taking a sample Consulting in 1997 until today, 9-3 Differences between probability and nonprobability sampling there has been only one constant: 9-4 How to perform each of four different types of probability sampling boundaries of marketing research 9-5 How to perform each of four different types of nonprobability sampling inspiration, and longer-lasting 9-6 About online sampling techniques 9-7 The steps involved with developing a sampling plan we are continuously pushing the for deeper engagement, more impact. Listed as one of the top 5 most innovative marketing Kristof De Wulf, CEO, InSites Consulting research agencies in the world (GRIT) and having been cheered by the industry with more than 25 international awards, we bring our clients to the future first. Today, “WHERE WE ARE” we are proud to shape the future of more than one third of the world’s global brands all across the globe. 1 Establish the need for marketing research. 2 Define the problem. 3 Establish research objectives. 4 Determine research design. 5 Identify information types and sources. 6 Determine methods of accessing data. 7 Design data collection forms. ▶ 8 Determine the sample plan and size. 9 Collect data. 10 Analyze data. 11 Prepare and present the final research report. M09_BURN3261_08_GE_C09.indd 236 COLLABORATION IS OUR BELIEF. We believe in the power of collaboration. Over the last 10 years, companies applying a collaborative mindset have grown no less than 3 times faster compared to ‘Good to Great’ companies. Times have changed since the famous quote of Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” Power shifted from organizations to individual consumers and employees, .