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Lecture Marketing management: Chapter 1 – Nguyễn Thị Trang Nhung

Lecture "Marketing management - Chapter 1: Defining Marketing for the 21st Century" presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,. And other contents. | Marketing Management By: Msc. Nguyen Thi Trang Nhung Email: thuytrangnhung@gmail.com 1 Rules of the class Take notes Keep your time Class Rules Stay involv ed Turn off your mobile phone Learning methods Chapter 1 Defining Marketing st Century for the 21 4 What people often misunderstood Marketing? Many people think of marketing only as selling and advertising. => Selling and advertising are only the tip of the marketing ice-berg. Some people believe that only large business organizations operating in highly developed economies use marketing, => but sound marketing is critical to the success of every organization – whether large or small, for profit or non – profit, domestic or .