"advertising and marketing" trang 5 - tải miễn phí từ tailieunhanh
Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 13 - George E. Belch, Michael A. Belch

Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 13 - George E. Belch, Michael A. Belch
18    18    1
Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 17 - George E. Belch, Michael A. Belch

Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 17 - George E. Belch, Michael A. Belch
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Chapter 6: Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy

Chapter 6: Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy
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Lecture Advertising (2e): Chapter 4 - Arens, Schaefer, Weigold

Lecture Advertising (2e): Chapter 4 - Arens, Schaefer, Weigold
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Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
36    86    0
Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer
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Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database
40    98    1
Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC
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Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program
47    133    2
Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution

Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution
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Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy
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Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options
61    85    0
Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion

Lecture Advertising and promotion (2/e) – Chapter 16: Sales promotion
43    90    0
Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
36    93    0
Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer
57    103    0
Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database
40    120    0
Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC
43    94    0
Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program
47    96    0
Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution

Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution
53    103    1
Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy
62    85    0