"advertising promotion" trang 2 - tải miễn phí từ tailieunhanh
BÀI GIẢNG ADVERTISING - PROMOTION

BÀI GIẢNG ADVERTISING - PROMOTION
44    60    0
Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication

Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication
42    110    0
Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
36    86    0
Lecture Advertising and promotion (2/e) – Chapter 4: The communication process

Lecture Advertising and promotion (2/e) – Chapter 4: The communication process
51    88    0
Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer
57    128    0
Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database
40    98    1
Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC
43    88    0
Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program

Lecture Advertising and promotion (2/e) – Chapter 8: Establishing objectives and budgeting for the IMC program
47    133    2
Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution

Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution
53    109    1
Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy

Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy
62    110    1
Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options

Lecture Advertising and promotion (2/e) – Chapter 11: Media choices: evaluating media options
61    85    0
Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication

Lecture Advertising and promotion (2/e) – Chapter 13: Direct marketing and communication
25    85    0
Lecture Advertising and promotion (2/e) – Chapter 14: Interactive marketing

Lecture Advertising and promotion (2/e) – Chapter 14: Interactive marketing
38    79    0
Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling

Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling
37    85    0
Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication

Lecture Advertising and promotion (2/e) – Chapter 2: Integrated marketing communication
42    92    0
Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects

Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
36    93    0
Lecture Advertising and promotion (2/e) – Chapter 4: The communication process

Lecture Advertising and promotion (2/e) – Chapter 4: The communication process
51    72    0
Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer

Lecture Advertising and promotion (2/e) – Chapter 5: Starting with the consumer
57    103    0
Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database

Lecture Advertising and promotion (2/e) – Chapter 6: Branding and building relationships with the database
40    120    0
Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC

Lecture Advertising and promotion (2/e) – Chapter 7: Planning for IMC
43    94    0