Đang chuẩn bị liên kết để tải về tài liệu:
Giáo trình: Marketing Management_ Chapter 06
Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
Tài liệu giáo trình môn Marketing management_ Chapter " Marketing Structure and Competitior Analysis", dành cho sinh viên bậc đại học, cao học đang theo học các ngành kinh tế, marketing. | MARKETING MANAGEMENT RUSSELL S. WINER Market Structure and Competitor Analysis Chapter 6 E h Key Learning Points Performing a market structure analysis which identifies your major competitors. Performing a competitor analysis. Alternative sources of information for analyzing competitors. Using game theory in the development of competitive strategy. Russell S. Winer The purpose of a market structure analysis is to enable the marketing manager to understand who the competition is. Misidentification of the competitive set can have a serious impact on the success of a marketing plan especially in the long run.