tailieunhanh - Giáo trình: Marketing Management_ Chapter 01

Tài liệu giáo trình môn Marketing management_ Chapter " Marketing and the job of the Marketing management ", dành cho sinh viên bậc đại học, cao học đang theo học các ngành kinh tế, marketing. | MARKETING MANAGEMENT RUSSELL S. WINER Marketing and the Job of the Marketing Manager Chapter 1 Key Learning Points The marketing concept Organizational philosophies about marketing Importance of being customer focused Marketing manager s job Organizational forms of marketing How marketing is changing I What is Marketing Desk clerk Valet Concierge Maid Waitress Reservation clerk Take a moment to think about the word marketing H and the type of people who I help to market a service. f Which of the hotel R employees listed at left are involved in marketing

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