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Simplify360 eBook: Predictive Analytics The Future of Social Media

Today enterprises are overwhelmed with the possibility of social media. It’s been proven that it is no longer a fad and it means serious business. At this turning event of realization, enterprises are not equipped with right tools and human resources to leverage social media. On the other hand, we are seeing a rapid innovation in the field of social media tools and technologies – social monitoring, analytics, marketing, intelligence, scrm, big data etc. As a result, we at Simplify360 tried to connect with different professionals active in this field of social analytics and learn from them about the. | PREDICTIVE ANALYTICS The Future of Social Media ting Suit 360.com Simplify360 eBook Predictive Analytics The Future of Social -------------------------Media Table of Contents PREFACE.3 WHAT ARE PREDICTIVE ANALYTICS .5 Aditya Chowdhary - Client Services Director Marketelligent.5 BEYOND sentiments.10 Zishan Ansari - Senior Business Analyst Target Corporation.10 SOCIAL media strategies for the data driven newsroom.17 Dennis Mortensen - CEO Visual Revenue.17 TOO much talk in analytics TOO LITTLE ACTION .24 Ajay Kelkar - COO Hansa Cequity.24 ACTIONABLE ANALYTICS.28 James Taylor - CEO Decision Management Solutions.28 UNDERSTANDING AND measuring social influence.34 Arun Sundararajan - Professor and NEC Faculty Fellow New York University s Stern School OF Business.34 HOW SOCIAL media can reveal the mystery of brand LOYALTY .37 G.K Suresh - General Manager ITC Foods.37 SCRM in 2013 NEXT GEN SOCIAL media analytics.44 Bhupendra Khanal - CEO Simplify360.44 SOCIAL media best practices.53 Ankita Gaba - Co-Founder Social Samosa.53 INSIDE BIG DATA - WHAT S IN IT FOR marketing .57 Deep Sherchan - CMO Simplify360.57 SOCIAL media predictions for 2013.62 Prashant Jain - Social Media Analyst Simplify360.62 Simplify o 360 World s First 360 Social Marketing Suit www.simplify360.com 2 Simplify360 eBook Predictive Analytics The Future of Social -------------------------Media Preface Today enterprises are overwhelmed with the possibility of social media. It s been proven that it is no longer a fad and it means serious business. At this turning event of realization enterprises are not equipped with right tools and human resources to leverage social media. On the other hand we are seeing a rapid innovation in the field of social media tools and technologies - social monitoring analytics marketing intelligence scrm big data etc. As a result we at Simplify360 tried to connect with different professionals active in this field of social analytics and learn from them about the future of social .